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Last year CALL commissioned Market Sphere to conduct a Marketing Research Report on Visitor Information for Coigach & Assynt Living Landscape Partnership (CALLP) Scheme. The survey was both online and paper based, and I would like to thank all the parties and participants that allowed the survey to be a success! Special thanks should also go to Historic Assynt who donated a limited edition Clachtoll Broch Excavation Commemorative Mug produced by Highland Stoneware as an incentive for survey participants and won by a lucky visitor from Germany.

The survey canvassed the needs of visitors to Coigach and Assynt, with a slant on the information needs of visitors. The survey noted that most visitors made no plans for attractions, activities, tours and restaurants before arrival, and that there was a strong preference to access local information through printed leaflets and maps. The survey also asked which websites visitors used to gather information and noted that Search Engine Optimisation may be an important strategy for local Tourism organisations.

The survey is available for download from 22nd March 2019 from the following link.

CALL Tourism Research Report FINAL (.pdf filetype)

The survey was funded with thanks to players of the National Lottery through the National Lottery Heritage Fund.


Boyd Alexander

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